PETiTE FASHION DESIGN

FINALLY, FASHION THAT FITS PETITES!

Nearly 50% of women in the U.S. measure 5’4” or under, yet fashion still ignores this audience, making it difficult for shorter women to express their individuality through fashion.

Alina’s belief is that petite is not a special size, it is in fact, the average size in the U.S. and the world. She is working to normalize petite in fashion bringing much-needed data-driven innovation and inclusivity to the fashion industry and reinventing old patterns.